Marjan Shirzad

We were delighted to work with Kera Collective again as our on-site evaluation experts for our three-year experimental Plus Ultra "Awaken the Mercer" exhibit. Having developed an Impact Framework for us in 2019, they were familiar with our institution and audiences, and assisted us in identifying and setting measurable goals for this new initiative. Throughout the duration of this project, their evaluations provided iterative feedback during each prototype phase, and helped us design our exhibition plans to have a more meaningful impact on our guests.