We conduct audience research to help our clients learn about their constituents. For example, museums ask us to provide them with information about their visitors, including demographic characteristics, frequency of participation, and their experiences and opinions of programs, exhibitions, and services. We also conduct other kinds of audience studies to provide details about participants’ level of engagement, for example. While we often conduct research onsite, we can also explore barriers to participation through alternative data collection methods.
Visitor Experience Study
An audience research study for a natural history museum
Burke Museum of Natural History and Culture
We use standardized questionnaires, focus groups, and in-depth interviews (onsite or over the telephone) to study people (visitors, non-participants, members, and teachers) and their experiences. When using a quantitative method such a standardized questionnaire, we use statistics to mine the data and provide deep insights. When using qualitative methods, such as focus groups and open-ended interviews, we employ content analysis techniques to explore people’s experiences and perceptions.
We have conducted audience research for the following organizations. (For a complete list of RK&A planning, evaluation, and research projects, please see All RK&A Clients).
For additional information or to get started on an audience research study, please see Getting Started.