Randi Korn & Associates
Audience Research

We conduct audience research to help our clients learn about their constituents. For example, museums ask us to provide them with information about their visitors, including demographic characteristics, frequency of participation, and their experiences and opinions of programs, exhibitions, and services. We also conduct other kinds of audience studies to provide details about participants’ level of engagement, for example. While we often conduct research onsite, we can also explore barriers to participation through alternative data collection methods.

RK&A Case Study

Visitor Experience Study

An audience research study for a natural history museum

Burke Museum of Natural History and Culture
University of Washington, Seattle, WA

We use standardized questionnaires, focus groups, and in-depth interviews (onsite or over the telephone) to study people (visitors, non-participants, members, and teachers) and their experiences. When using a quantitative method such a standardized questionnaire, we use statistics to mine the data and provide deep insights. When using qualitative methods, such as focus groups and open-ended interviews, we employ content analysis techniques to explore people’s experiences and perceptions.

We have conducted audience research for the following organizations. (For a complete list of RK&A planning, evaluation, and research projects, please see All RK&A Clients).

Central Park Zoo, New York, NY

Please Touch Museum, Philadelphia, PA

San Francisco Museum of Modern Art, San Francisco, CA

Science Museum of Oklahoma, Oklahoma City, OK

Whitney Museum of American Art, New York, NY

For additional information or to get started on an audience research study, please see Getting Started.

Copyright 2017 Randi Korn & Associates, Inc. All rights reserved
2417B Mount Vernon Avenue  •  Alexandria VA 22301
p: 703.548.4078  •  info@randikorn.com