Impact Planning Initiative
The Mid-America Science Museum (MASM) selected RK&A to lead an impact-driven planning initiative as the cornerstone of a two-year planning process funded by the Donald W. Reynolds Foundation to improve the Museumís operations and exhibitions.
How did we approach this study?
The project was structured to simultaneously strengthen the Museum internally as well as determine MASMís place in the community. RK&A led four workshops among staff and board members over a 10-month period. The engaging discussions focused on clarifying the Museumís intended impact and aligning staffís work to achieve this desired result. Staff and board worked collaboratively to articulate the Museumís impact statement: Inspired by discovery, visitors are encouraged to investigate the world around them and realize science impacts everyone and everything.
What did we learn?
The dual effort to strengthen the Museum internally and externally prepared MASM for change. The process achieved professional, board, and organizational development, unifying board and staff as part of a renewed, purposeful organization. For example, practical tools developed as part of the impact planning initiative (including an impact planning framework, decision-making tool, and partnership vetting tool) empowered staff to immediately implement impact-driven practice. The planning process also helped unite board members and build their investment in the Museumís future. Organizationally, the project redefined MASMís aspirations for its place in the community.